#Attribution

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks! Currently, there are more than 130 CTV applications1 available to viewers, and that number is growing rapidly; like a new city popping up in the middle of the desert. But, with any new city comes new bad guys.

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely surprising, though. With video streaming revenue expected to grow to $30.4 billion by 2024, OTT has been a marketing go-to for several years. But there’s an often-overlooked OTT video platform that’s held strong and steady despite the turbulence of 2020, and continues to climb even still: mobile video ads.

Connected TV is currently one of the fastest growing channels in advertising, and it’s not surprising. Connected TV ads are an effective way of reaching your target audience. These highly targeted, unskippable, trackable, brand-safe OTT ads are guaranteed to make an impact on viewers–and Genius Monkey is now offering clients even greater ad optimization with dedicated A/B testing solutions for Connected TV ads! Our new dedicated optimization feature allows advertisers to evaluate different variations of their ads, such as; 15 second vs.